EMPWR Nutrition Group (a Waterland Private Equity portfolio company), expands its European leadership in protein bars towards North America and is excited to announce that is has acquired Noble Foods Nutrition, Inc, North America’s premier medium sized bar manufacturer with facilities in the U.S. and Canada. The acquisition demonstrates EMPWR’s ambition to service its customers worldwide with nutritious and delicious products.
EMPWR Nutrition Group, is a fast-growing leading manufacturer of high protein bars. EMPWR has a large state-of-the-art manufacturing facility in Nova Gradiska (Croatia). The move to acquire Noble Foods started in autumn last year, as EMPWR was looking to set-up local manufacturing in North America to support its growth trajectory in this geography. Noble Foods, established in 1999, is a nutritional bar manufacturer with two production sites (Montreal, Canada and Oregon, USA). Noble Foods is a trusted name in North America and Canada, and shares the same entrepreneurial spirit and values as EMPWR. With the acquisition, EMPWR not only acquires a footprint in North America, but also acquires strong complementary product capabilities, an experienced workforce and a strong customer portfolio. EMPWR and Noble Foods, together, will be able to offer their existing customers new products and capabilities to further strengthen their position as leader in the premium nutritional bar segment.
